What’s the first thing you ask someone when you meet them? It’s probably their name - after all, understanding who someone is is central to being able to trust them. But when it comes to crypto transactions, the concept of identity becomes a little bit more complicated.
Customer Due Diligence or CDD refers to a process that assesses all of the risks associated with a client or relationship. This process includes carrying out Know Your Customer (KYC) checks, but also takes into account overall client conduct, and assesses transactions to determine if they are unusual, suspicious and require reporting to financial regulators.
CDD is a cornerstone for anti-money laundering (AML) compliance, and helps businesses to protect themselves from being used for criminal activity.
Companies that offer transactional services to customers through crypto usually have numerous reasons for carrying out CDD as part of their AML compliance and anti-fraud protocols. This includes ensuring that their services are not exploited for money laundering and other forms of criminal financing, and in order to comply with local and international financial regulations governing financial institutions (FIs) and virtual asset service providers (VASPs).
CDD measures for crypto companies may include:
How does CDD relate to Know Your Customer (KYC) processes?
CDD measures have a lot of crossover with standard KYC processes, but they are designed to not only identify a customer, but also assess the risks they pose. By using a risk-based approach (RBA), potential customers (either individuals or corporates) can be classified according to a risk profile.
Depending on their risk profile, potential customers can then either be granted immediate access to your services, rejected due to being too high risk, or passed on for further CDD.
This can include additional KYC checks, as well as researching the customer’s background and business dealings. If CDD measures alone are note enough to ascertain a potential customer’s true risk profile, then they can be processed further using Enhanced Due Diligence (EDD), which takes a more detailed look at their profile, including adverse media searches and checks for their relationship to Politically Exposed Persons (PEPs) and sanctioned activity.
Benefits of CDD for businesses
CDD helps businesses to protect themselves from being used for or targeted by criminal activity, and is an important part of anti-money laundering (AML) compliance. It also allows businesses to build up a better understanding of their customers, which can be helpful for marketing and refining their product offerings.
Challenges of implementing CDD
One challenge of CDD is that it can be time-consuming and costly to carry out all the necessary checks and research, particularly for high-risk customers and if attempting to carry out the checks manually.
Another challenge is that the requirements can vary from jurisdiction to jurisdiction, so businesses need to be aware of the relevant regulations in each country where they operate. That said, by implementing an effective and efficient Automated KYC solution, businesses can rapidly and effectively carry out KYC and CDD on prospective customers without the need for large human compliance teams.
Risks of not implementing CDD
The main risk of not implementing CDD measures is that businesses may unwittingly be used for money laundering or other criminal activity. This could lead to costly fines and damage to reputation, the loss of funds through fraud, as well as legal and regulatory problems.
CDD Best Practices
How KYC-Chain helps to carry out CDD
CDD measures can be implemented using KYC-Chain’s end-to-end integrated KYC solution. KYC-Chain’s CDD module includes features such as risk assessment, document verification and sanctions screening, and can be used for both individual and corporate clients (KYB).
The benefits of using KYC-Chain for CDD
KYC-Chain offers a number of benefits for businesses looking to implement CDD measures, including:
Have a crypto project that should be implementing CDD? Get in touch and we’ll be happy to discuss how KYC-Chain can make it happen, and give your project the tools it needs to scale quickly and securely.