Compliance and customer onboarding are two important and highly interconnected concepts and processes for regulated businesses such as Financial Institutions (FIs) and Virtual Asset Service Providers (VASPs).
While serving as what is often the first point of contact that will give a new customer their first impressions of your business — the customer onboarding process is also a critical security juncture that requires carrying out efficient and robust Know Your Customer (KYC) and other compliance-related checks.
Customer onboarding is the first step of allowing customers to use a company's services or products. When it comes to regulated businesses, it also means verifying a customer's identity and approving their account to access services and products.
For FIs and VASPs, it also involves Know Your Customer (KYC) and Anti-Money Laundering (AML) checks, which help to protect customers, financial institutions, and businesses from fraudulent activities.
KYC checks involve verifying a customer's identity using ID documents like a passport or driver's license, as well as verifying information such as age, authenticity of the documents and address. AML checks involve conducting background checks on customers to ensure they are not involved in money laundering or any other illegal activities. With both KYC and AML checks in place, businesses can create an effective onboarding process that meets legal requirements while offering their customers convenience and protection.
Customer onboarding also involves introducing new customers to your business, product or service. It involves teaching them about their new product or service, helping them understand how to use it and setting up any necessary accounts or permissions. By offering a great customer onboarding experience you can build lasting relationships with your customers and help them get the most out of your product or service.
Compliance ensures that all operations are conducted in accordance with applicable laws, regulations, and industry standards developed by national and international regulators. For instance, in order to comply with most countries’ AML laws, regulated businesses must perform KYC checks before onboarding new customers.
This includes verifying identity documents, collecting basic information about the customer’s source of income/wealth, and assessing whether there may be any suspicious activities associated with the customer's accounts. All this information must then be stored securely, which can be achieved by implementing strong security protocols during the onboarding process.
Similarly, data privacy regulations can also affect customer onboarding processes. These rules require companies to protect customers' personal details and inform them about how their data will be used. As such, companies must take appropriate measures when gathering and storing customer data so as not to violate any laws or put customers at risk of exploitation.
Without compliance in place to keep these practices under control, regulated businesses can be more easily used as a conduit or tool for illicit financial activity. Most global AML laws view a failure to properly implement adequate AML measures as a crime that can incur serious financial penalties or criminal sanctioning.
The relationship between customer onboarding and compliance is significant since compliance helps ensure that customer onboarding is completed properly — and according to laws that seek to mitigate money laundering and other crimes such as terrorist financing and fraud. As customer onboarding marks the start of a business’ relationship with a new customer, ensuring that it is done in accordance with regulations and AML/KYC best practices is essential.
The key objectives and role of compliance within a customer onboarding process are to:
The often-forgotten factor: Customer Experience
The success of a customer onboarding process also lies in its ability to create a smooth transition from unfamiliarity with your product or service to becoming an expert user. A good customer onboarding process should enable customers to quickly become comfortable with the product or service they are using, making them more likely to use it over again and increase their satisfaction with the experience overall. This can be called the Customer Verification Experience.
When implementing customer onboarding experience there are several key steps that must be taken into account:
1) Establish clear goals - identify exactly what needs to be achieved during the customer onboarding process and set measurable objectives accordingly.
2) Craft an effective message - deliver the right message in a way that resonates with customers while being mindful of their expectations regarding your product/service.
3) Provide necessary resources - make sure relevant information is available for your customers so they can easily find what they need when they need it.
4) Monitor progress - track customer behavior throughout their journey so that you can adjust and optimize as required.
5) Personalize communication - utilize personalization techniques such as segmentation for improved engagement levels with customers.
6) Implement feedback loops - collect feedback from customers regularly in order for improvements to be made where necessary, as well as creating better experiences for future users.
With all these steps taken into consideration, you can ensure that your customer onboarding process is successful and leads to increased loyalty from users.
Ensuring that you see through each step properly and efficiently will also lead to higher conversion rates from potential customers who have been exposed to your products/services during the initial stages of their journey. With this knowledge in hand you can rest assured knowing that you have done all you can do give yourself every chance of success.
The history of anti-money laundering (AML) regulations is a long one, stretching back to the early 1970s. The first major AML legislation was created in 1970 with the Bank Secrecy Act, which required financial institutions to maintain records and file reports of suspicious activity associated with potentially illegal transactions. Over time, as money laundering grew into a global problem, other countries began to implement their own AML regulations.
In 1988, the Financial Action Task Force (FATF) was created by G7 countries as an international body to set standards and guidelines on combating money laundering, terrorist financing and other related threats to the international financial system. Since then, FATF has become an important player in developing AML policy at both national and international levels — the Recommendations it develops are adopted by its signatory countries into their national law codes in order to equalize the global AML regulatory landscape.
The 1990s saw more robust AML enforcement take shape. The European Union adopted its first comprehensive framework for AML in 1991. In 1993, the USA passed its own Money Laundering Control Act which mandated that all US financial institutions must maintain records and file reports on suspicious activity related to money laundering.
In 2001, following the 9/11 attacks on the United States, FATF introduced a new set of recommended measures which included enhanced customer due diligence requirements for both domestic and foreign clients; strengthened banking transparency requirements; and improved coordination among various law enforcement agencies around the world.
This laid the groundwork for many of today’s current AML regulations including those found within Europe's 6th Anti-Money Laundering Directive (6AMLD) and laws (2018) or the US’ FinCEN regulations. Today many other countries have implemented their own AML laws based on FATF recommendations with varying degrees of effectiveness or stringency.
As technology advances so too do methods used by criminals looking to launder money or finance terrorism activities – leading to an ever-evolving landscape of global AML standards and regulations. We cover global AML regulations regularly in our Regulatory Focus series.
Onboarding challenges
Implementing compliant customer onboarding is a complex process, requiring organizations to manage multiple compliance requirements and regulations.
It involves overcoming numerous interconnected and dynamic challenges, such as:
Data accuracy is essential for reliable customer verification and fraud protection.
Establishing secure authentication processes can be difficult as they must conform to standards set by the major credit card companies while also meeting the organization’s internal security policies.
Additionally, adhering to international regulations is critical in order to prevent legal action from governing bodies. This means consistently staying up-to-date on ever-evolving compliance requirements — which can be a challenge as laws are constantly being revised.
Finally, protecting customer data from potential malicious actors requires businesses to employ robust cyber security measures and keep their systems up-to-date with the latest security patches.
Regulated businesses must walk a fine line between implementing robust and effective KYC/AML on new and existing customers — while ensuring these processes are not negatively impacting customer experience or severely limiting the businesses’ growth and financial health.
The most efficient way to create a uniform and considered approach to this challenge is to develop common policies, controls, and procedures (PCPs) that guide a businesses’ compliant customer onboarding protocols.
A business’ PCPs should be designed to reflect the types of threats that your specific business activity, sector and jurisdiction involves. There is no one-size-fits all PCP formula — but there are some general goals they should be designed to reach.
These include PCPs for:
A recurring theme of compliance and onboarding PCPs is the concept of Risk.
In addition to denoting threats and challenges, the Risk concept is also a powerful tool that can be leveraged in the fight against these threats.
The FATF has long advocated for regulated businesses to use a Risk-Based Approach (RBA) to AML, CTF and KYC.
In simple terms, an RBA involves classifying prospective customers according to their risk profile — and then passing them through customized onboarding procedures and checks that reflect that risk profile. For example, a simple RBA structure would classify potential customers as:
This allows compliance resources to be used more efficiently and effectively, allocating more stringent checks where needed while passing lower risk customers through more expedited onboarding processes.
As well as optimizing compliance resources, this ensures that customers are not subjected to unnecessary onboarding procedures that can become frustrating and lead to higher abandonment rates.
Not so complicated, right? Well, the complexity of course comes with how to define and measure risk relative to your business and its unique context and client base.
This is where Risk Assessment comes in.
Risk Assessment
The first step in an effective RBA is to carry out a Risk Assessment for your entire business. The aim of this will be to:
This process will involve gaining a comprehensive understanding of two types of risk: Product/Service Risk, Client Risk and Geographic Risk.
Product/Service Risk
A key step to understanding the AML/CTF risks your business faces is truly understanding the risks posed by the product(s) or service(s) you offer.
You will need to answer questions that include:
Identifying Client Risks
Client Risks — from an AML/CTF perspective — can be determined by a client’s position, wealth profile, location, business activities, and many more factors.
During your risk assessment, you will need to determine the levels of risk that the many different types of clients you will encounter will present to you — so that you can design your KYC onboarding process to reflect and mitigate the threat they pose to you.
Examples of the types of clients that businesses need to that will normally be processed through EDD include:
Identifying that a client belongs to one of these categories does not automatically mean that they will need to be processed through EDD (or outright rejected from an onboarding process). Their Risk Profile will need to be determined by assessing numerous variables that include:
Identifying Geographic Risks
Geographic Risks relate to the risks posed by doing business with clients with a footprint in different jurisdictions. These include countries/jurisdictions with:
As with Client Risk, it’s important to maintain a nuanced approach for each customer, and to weigh the risk they present to you based on their broader risk profile.
As such, it will be important to formulate a clear and considered approach for allocating risk scores based on Geographic Risk.
Translating Risk Assessments into an RBA
Building a robust RBA involves assigning risk scores to your prospective clients based on a range of risk values, usually ranging from 1 to 3. The sum of these risk scores can then be used to determine whether the customer is processed as low, medium or high risk — or rejected altogether.
How you formulate your risk scoring system will depend on your initial business-wide risk assessment and the specific risks that you face. This will take into account your compliance responsibilities, the jurisdictions you and your customers operate in, your specific industry and business activity, and many more.
Now, let's delve into the key considerations for implementing effective AML / CTF protocols as part of a compliant onboarding process.
The primary objectives of KYC during onboarding are to:
When should KYC start?
The timing can vary across jurisdictions and sectors, but it's generally recommended to initiate Customer Due Diligence (CDD)-based KYC as early as possible, typically before carrying out the following:
Ideally, the verification of the client's identity, the person representing them, or the underlying UBO of a corporate customer should take place before your business has facilitated any transactions – or before establishing a business relationship.
However, in practice, achieving this ideal scenario isn't always feasible.
Delaying KYC
There are instances in which businesses may conduct KYC onboarding after a transaction has already commenced, mainly due to technical or procedural reasons. However, such delays should be limited and treated as an exception.
Customer due diligence onboarding should only be deferred when the risk of money laundering or terrorist financing is minimal, and it is necessary to avoid disrupting regular business operations.
For instance, a financial institution might open an account for a client before completing their identity verification, as long as the institution ensures that no transactions are conducted by or on behalf of the client until the verification process is finished.
In such situations, the onboarding team should utilize the firm-wide risk assessment to evaluate whether the client or matter poses a low risk in terms of money laundering or terrorist financing. Any decision made during this process must be documented in the specific client or matter risk assessment.
Throughout the entire duration of a transaction, it is essential to carry out ongoing monitoring. This involves conducting reviews in the following scenarios:
In exceptional cases, there might be a need to determine whether a report should be filed with relevant authorities. Nonetheless, it is essential to exercise caution and adhere to rigorous due diligence practices to mitigate potential risks effectively.
Declining Onboarding (and Halting Transactions)
If your business is unable to perform effective KYC during the onboarding stage, it is imperative to reject a prospective customer’s onboarding request.
It is also essential to refrain from engaging in any transactions with the client through a bank account or establishing any other form of business relationship with them.
Depending on the jurisdiction, there might be an obligation to report suspicions of money laundering or terrorist financing – known as Suspicious Activity Reports (SARs) – to the relevant law enforcement or supervisory authorities.
Clear and Transparent Onboarding Procedures
To ensure a smooth onboarding experience, it is crucial to establish well-defined and easily understandable onboarding processes. Communicating these procedures to your clients from the outset is not only essential for legal compliance but also to effectively manage their expectations throughout the onboarding journey – and build a positive Customer Experience.
In the past, many businesses chose to carry out their KYC onboarding using manual processes, with human compliance teams reviewing paper or electronic submissions. While some businesses could cope with this approach by using extensive resources, it also often served as a barrier for smaller businesses with less access to funds. It also led to long onboarding times, high drop-out rates and non-uniform or inconsistent document submissions and record-keeping.
When it comes to regulatory compliance, it is vital to record all onboarding protocols and any decisions made concerning specific clients as part of your RBA and KYC onboarding. This documentation will aid in maintaining compliance and accountability throughout the onboarding process. Automated KYC onboarding solutions make efficient record keeping much more simple and straightforward.
Harmonizing Onboarding Practices Across Jurisdictions
It is highly advisable to streamline and coordinate your onboarding processes and ongoing monitoring standards across all the regions where your business operates. If you have a physical or legal presence across multiple jurisdictions, it’s important that local branches adhere to local standards and requirements.
For instance, if there are variations in minimum reporting thresholds across different jurisdictions, it is prudent to apply the highest level of KYC onboarding and monitoring due diligence uniformly across the board.
KYC is often used as a blanket term when referring identity and compliance checks on any customer – whether they are an individual or a corporate customer. Know Your Business – or KYB – is often used to describe onboarding checks carried out on corporate customers.
KYC for Individuals
The KYC onboarding process for natural persons usually involves first acquiring information from the potential customer that can include:
Additionally, the onboarding team must verify the provided information from independent and reliable sources. This verification process involves:
Primary Document Verification: This entails obtaining official documents and having them certified by authorized individuals, such as lawyers or accountants. Address confirmation can be achieved through bills sent to the given address, provided they are not older than a specified date.
Third Party Verification: This involves cross-checking references from other financial institutions and businesses, contacting the client by phone to verify the information provided, and accessing public registers or private databases. While face-to-face meetings with the client are preferable for added assurance, remote video conferencing is also an acceptable method. By using technology such as Liveness Detection, verification through video calls or uploaded selfies can be achieved with reduced risk of fraud through impersonation or fabrication.
Corporate KYC / KYB
When onboarding legal persons or corporate entities as potential clients, a KYB process will collect and verify information that includes:
As with Individual KYC, confirmation of this information from independent and reliable sources can be achieved through:
Primary Document Verification: This involves reviewing official corporate filings, such as the certificate of incorporation, company memorandum, articles of association, shareholder agreements, partnership agreements, trust deeds, audited and unaudited financial accounts, management accounts, etc.
Third Party Verification: This may include accessing private databases, public registers, company searches, insolvency searches, references from other financial institutions, conducting calls, site visits, and arranging face-to-face meetings with the clients, etc.
The extent of this verification process will depend on client’s risk profile
As previously mentioned, the RBA involves assessing risks and allocating varying levels of due diligence to different clients. The specific parameters of your onboarding process and the scope of each due diligence tier will be determined by your own risk assessment. However, it is essential to understand the general distinctions among three degrees of customer due diligence: standard (CDD), simplified (SDD) and enhanced (EDD).
The standard level of due diligence is typically applied to most clients. In these situations, there is an acknowledgment of potential risks related to criminal money laundering or terrorist financing, but the probability of such risks materializing is considered low.
According to the FATF’s Recommendation 10, the following criteria define CDD for client onboarding:
It is crucial to remember that these standard onboarding practices represent the baseline approach. In practice, the level of due diligence may be adjusted based on the specific level of risk associated with each client.
When faced with a higher risk of money laundering or terrorist financing, it’s necessary to carry out more extensive, enhanced checks on potential customers.
In general, if either you or a supervisory authority identifies specific risks to the jurisdiction or sector, an EDD approach becomes necessary. As described previously, this entails identifying particular product and service risks, geographic risks, and client risks that may require an increased level of due diligence.
According to FATF's explicit requirements in such circumstances, regulated businesses should thoroughly examine complex, unusually large transactions, as well as transactions with no apparent economic or lawful purpose. In cases where money laundering or terrorist financing risks are higher, EDD measures should also be conducted reflecting the risks identified in the Risk Assessment. This includes intensifying monitoring of the business relationship to identify unusual or suspicious activities.
While no exhaustive list can encompass all potential risks, here are some key indicators of money laundering and terrorist financing threats that may necessitate more investigation and/or re-processing a customer through more stringent EDD checks:
Product/Service Risk
Geographic risk
Client risk
EDD Considerations
When applying EDD, FATF recommends obtaining senior management approval before establishing or continuing a business relationship. Specific measures that may be necessary include:
Jurisdictional Considerations
In some cases, certain institutions may avoid implementing EDD based on regional regulatory variations.
For instance, businesses operating in the European Economic Area (EEA) may not need to apply EDD if specific conditions are met, such as the client being a branch or majority-owned subsidiary of an entity established in an EEA state that meets certain obligations and supervision requirements.
Implementing a lower level of due diligence can expedite the onboarding process and allocate fewer resources to clients and transactions deemed to have lower risk levels. When SDD is applied, the business still performs onboarding and ongoing monitoring but adjusts the timing, extent, and type of steps taken in the process.
Product / service types that present reduced money laundering or terrorist financing threats include:
Product/Service Risks
Geographical risks
Client risks
That being said —lower money laundering and terrorist financing risk for identification and verification purposes doesn't necessarily imply lower risk for all CDD measures or ongoing transaction monitoring. The level of due diligence should be continually reassessed to ensure a customer’s risk profile does not change after they have been onboarded.
If a customer’s risk profile has changed, for example by a client relocating to a country with a high money laundering risk or assuming public office and becoming a PEP, then it may be necessary to reexamine their activity through CDD or EDD.
Ready to make compliance your competitive advantage? Get in touch to find out how KYC-Chain can transform your customer onboarding experience - we’ll be happy to arrange a demo.